2017 Survey:
Outbound Chinese Tourism and Consumption Trends



OUTBOUND CHINESE TOURISTS ARE ON THE RISE

2.1

Average number of countries (or regions) visited each year per Chinese tourist

Chinese Tourists

Prefer natural scenery and theme parks

Non-Chinese Tourists

Prefer cultural and historical attractions

CHINESE TOURISTS VALUE EXPERIENCE OVER PRICE

Factors Chinese tourists consider when choosing an overseas travel destination (Top 5):


Chinese tourists

Beauty and uniqueness of tourist attractions 56%

 

Safety

 47%

Ease of visa procedures 45%

 

Friendliness of locals to tourists 35%

 

Affordability

 34%

Non-Chinese tourists

Beauty and uniqueness of tourist attractions 57%

 

Affordability

 50%

Safety

 45%

Vacation time constraints 36%

 

Alignment with my schedule 31%

 

DISCOUNTS AND PAYMENT METHODS SUPPORTED BY LOCAL MERCHANTS ARE THE BIGGEST FACTORS INFLUENCING CHINESE TOURISTS’ SPENDING DECISIONS

Factors affecting tourists’ shopping overseas (Top 3):


Chinese Tourists

Non-Chinese Tourists

65% OF CHINESE TOURISTS USED MOBILE PAYMENTS FOR THEIR EXPENSES ABROAD

Usage rate of various payment methods by outbound Chinese tourists:


Cash payment

Bank card payment

Mobile payment

Usage rate of mobile payments by Non-Chinese tourists: 11%

CHINESE TOURISTS MOST FREQUENTLY USED MOBILE PAYMENTS FOR SHOPPING AND DINING WHILE ABROAD

Usage rate of mobile payments in various scenarios by outbound Chinese tourists:


Shopping

Dining

Tourists Attractions

CONVENIENCE, SPEED AND FAMILIARITY ARE THE MAIN REASONS FOR CHINESE TOURISTS TO FAVOR MOBILE PAYMENTS

Reasons for using mobile payment:

TRANSACTION NUMBER AND TOTAL AMOUNT SPENT VIA MOBILE PAYMENT BY OUTBOUND CHINESE TOURISTS CONTINUE TO INCREASE

Over the past two years, outbound Chinese tourists increased their usage of mobile payments from 2.3 in every 10 transactions to 2.8 in every 10 transactions during their most recent overseas trip.

77% of Chinese tourists said that they spent more using mobile payment.

OVERSEAS MERCHANTS’ ADOPTION OF CHINESE MOBILE PAYMENT "CATALYZES" GROWTH OF SPENDING BY OUTBOUND CHINESE TOURISTS

If more overseas merchants support the use of Chinese mobile payment platforms…

Chinese tourists said that they will consider mobile payment as a possible payment method.

Chinese tourists said that this might increase their desire to purchase more goods or services.